beehiiv pricing: Free, Lite and Pro by subscriber count
beehiiv now sells Free, Lite and Pro. Lite is $49 a month billed yearly at 1,000 subscribers, or $59 billed monthly; Pro is $95 or $109. Every price from 1,000 to 250,000 subscribers, read November 5, 2026, and what each plan adds.
About this guide
Published by StackOnSale. Publisher: Emmanuel Grenier. Guide updated: 2026-11-05.
Research based on official vendor pages, not a hands-on review.
StackOnSale may earn a commission through disclosed affiliate links on the site. This does not decide which tool fits your needs.
The beehiiv offer we list
US dollars, before tax. The price rises with your subscriber count; see the first table.
Sources reviewed 2026-11-05. These are dated plan details, not a live checkout quote. Confirm current pricing and eligibility on the official pages.
Some vendor links on offer pages are disclosed affiliate links; this is not a paid ranking.
| Plan | Recorded price | Billing and limits | Before choosing |
|---|---|---|---|
| beehiiv Lite | $49/month | Billed yearly at 1,000 subscribers, $588 a year; $59 billed monthly | Paid subscriptions and automations start on Lite. The Free plan covers up to 2,500 subscribers. |
The short answer
beehiiv is free up to 2,500 subscribers. At 1,000 subscribers, Lite costs $49 a month billed yearly ($588 a year) or $59 billed monthly, and Pro costs $95 or $109; both rise with your subscriber count.
beehiiv replaced its Launch, Scale and Max plans with Free, Lite and Pro between September 23 and October 5, 2026. Its refund article says all sales are final, so use the 14-day trial of select paid features first. Prices read on beehiiv.com/pricing on November 5, 2026, at all 11 slider positions with both billing options: every price matches our October 5 reading, so none has moved.
What beehiiv costs, read today
beehiiv has four plans: Free, Lite, Pro and Enterprise. Free is $0 up to 2,500 subscribers. Lite goes up to 100,000 subscribers and Pro up to 250,000, and both are priced by your subscriber count. Enterprise is priced on request.
The table below shows every position of the subscriber slider on beehiiv.com/pricing, with both billing options, as a browser was shown them on November 5, 2026. Prices are per month, in US dollars, before tax.
| Subscribers | Lite, billed yearly | Lite, billed monthly | Pro, billed yearly | Pro, billed monthly |
|---|---|---|---|---|
| 1,000 | $49 | $59 | $95 | $109 |
| 2,500 | $69 | $79 | $129 | $149 |
| 5,000 | $95 | $109 | $169 | $199 |
| 10,000 | $119 | $139 | $199 | $239 |
| 25,000 | $169 | $199 | $299 | $349 |
| 50,000 | $249 | $299 | $399 | $469 |
| 75,000 | $329 | $389 | $499 | $589 |
| 100,000 | $399 | $469 | $599 | $699 |
| 150,000 | Not offered | Not offered | $689 | $799 |
| 200,000 | Not offered | Not offered | $779 | $899 |
| 250,000 | Not offered | Not offered | $869 | $999 |
Read on beehiiv.com/pricing in a browser on November 5, 2026, at all 11 slider positions, with Yearly and then Monthly selected. Yearly prices are shown per month and billed for 12 months. The last slider position is labelled 250,000+; Pro's published limit is 250,000 subscribers. Free is $0 up to 2,500 subscribers.
beehiiv replaced Launch, Scale and Max
On September 23, 2026, the same page sold Launch, Scale and Max. On October 5 it sold Free, Lite and Pro. If another page quotes beehiiv Scale at $43 a month or $517 a year, it is quoting a plan that is no longer on the pricing page.
At 1,000 subscribers the entry paid plan now costs more. Lite is $49 a month billed yearly, $588 for the year, where Scale was $517. Billed monthly, Lite is $59 where Scale was $49.
The bundles also differ. Lite has 2 team seats where Scale had 3, and beehiiv's FAQ now says the website, podcast, community and digital products are included on every plan. Compare the features in the second table, not only the price.
The first number you see is the yearly one
The page opens with the slider at 1,000 subscribers and the toggle on Yearly (and save). The Lite card then reads $49 a month, with Yearly billing under it. Switch to Monthly and the same card reads $59.
beehiiv does not print a yearly total. $49 times 12 is $588 and $59 times 12 is $708, so yearly billing saves $120 at that position, 17%. That is our arithmetic on beehiiv's two prices.
beehiiv's FAQ says yearly billing saves up to 20% compared with paying month to month. Across the 19 Lite and Pro prices we read, the saving ranged from 13% to 17%.
The free plan covers more subscribers than the first paid tier
Free covers up to 2,500 subscribers. The Lite price on the default view is for 1,000. If you leave Free because you are near 2,500 subscribers, the price that applies is the 2,500 position: $69 a month billed yearly, $828 for the year, or $79 billed monthly.
beehiiv's pricing FAQ says it counts unique email addresses. Its help centre adds that limits apply to the whole account: active subscribers across all the publications in your workspace are added up and compared with your plan's limit. An active subscriber, in beehiiv's definition, is one you are sending to who has not unsubscribed or been marked inactive.
What each plan adds
Free includes unlimited email sends, email templates, landing pages, the recommendation network, and the API and integrations, with 1 team seat and 1 publication.
Lite adds paid subscriptions with a 0% take rate, ad monetization, automations, audience polls and A/B testing, with 2 team seats and 3 publications. On November 5, 2026 the Lite card also lists beehiiv MCP. Pro adds removal of beehiiv branding, webinars and coaching, advanced analytics, webhooks, dynamic content and 24/7 priority support, with 10 team seats and 10 publications. The Pro card also shows AI Credits marked HIGH; the page does not put a number on it. Enterprise adds SSO, dedicated IPs and a customer success manager.
The cards also show an average next to ad monetization: $39 a month at 1,000 subscribers. The page does not say how that average is calculated, so we do not treat it as an income figure.
| Item | Free | Lite | Pro |
|---|---|---|---|
| Subscribers | Up to 2,500 | Up to 100,000 | Up to 250,000 |
| Team seats | 1 | 2 | 10 |
| Guest authors | 1 | 3 | Unlimited |
| Publications | 1 | 3 | 10 |
| Analytics lookback | 30 days | 12 months | Unlimited |
| Remove beehiiv branding | No | No | Yes |
| Paid subscriptions, 0% take rate | No | Yes | Yes |
| Email sends | Unlimited | Unlimited | Unlimited |
Read on beehiiv.com/pricing, November 5, 2026. Enterprise is listed as custom for subscribers and publications.
Fees on what you sell, and the case against
beehiiv's FAQ says it takes 0% of paid subscription and digital product revenue, and that you pay Stripe's standard processing fee of 2.9% + $0.30 per transaction. Kit, the closest comparison in our catalogue, charges 3.5% + 30c per sale, card processing included. The gap is 0.6 points of what you sell: $60 on $10,000. Our beehiiv vs Kit guide does that arithmetic by subscriber count.
The case against, on price. Kit's free plan goes to 10,000 subscribers and lets you sell subscriptions and products. A creator with 2,500 to 10,000 subscribers who wants to charge pays beehiiv at least $828 a year on Lite, billed yearly, and Kit $0 in plan fees.
Trial, refunds and growing past your tier
The pricing page says Lite and Pro include a free trial with no credit card needed, and that the trial ends when you upgrade. beehiiv's refund article describes an initial 14-day trial of select paid features for new accounts, then states: "All sales are final upon subscription, in accordance with our Terms of Use." It lists cases it will not refund, among them non-usage of the platform, failure to cancel before the next billing cycle and purchases made in error.
If your list grows past your tier, beehiiv's plan-change article describes a setting called Auto-upgrade my plan tier when I reach my subscriber limit. With it on, you are charged a prorated amount for the next tier of your plan. Without it, in beehiiv's words, "sends to your subscribers may be delayed when you go over your plan limits."
What beehiiv does not publish
A yearly total: the page shows prices per month, so the yearly figures here are our arithmetic. Whether the yearly rate holds at renewal. How the ad monetization average is calculated. Prices between the 11 slider positions.
StackOnSale earns a commission if you buy beehiiv through our link. The prices above are beehiiv's own, read on its pricing page.
Questions
How much is beehiiv per month?
At 1,000 subscribers, Lite is $49 a month billed yearly or $59 billed monthly, and Pro is $95 or $109. At 2,500 subscribers, Lite is $69 or $79. Free is $0 up to 2,500 subscribers. Read on beehiiv.com/pricing on November 5, 2026.
What happened to beehiiv Launch and Scale?
beehiiv replaced Launch, Scale and Max with Free, Lite and Pro between September 23 and October 5, 2026. Scale at 1,000 subscribers was $517 a year; Lite at the same count is $49 a month billed yearly, $588 a year.
Is beehiiv worth it?
Under 2,500 subscribers and not charging anyone, Free has unlimited sends, so there is little to weigh. The decision is Lite: it adds paid subscriptions, ad monetization, automations and A/B testing. If you will use those, Lite is the plan to price; if you only want to write and send, Free already does that. Use the free trial first, because beehiiv states all sales are final.
Does beehiiv charge more as my list grows?
Yes. The price follows your subscriber count, added up across all the publications in your account. With Auto-upgrade turned on, you are charged a prorated amount for the next tier; without it, beehiiv says sends may be delayed when you go over your limit.
Can I get a refund from beehiiv?
beehiiv's refund article states: "All sales are final upon subscription, in accordance with our Terms of Use." New accounts get a 14-day trial of select paid features first.
Does beehiiv take a cut of paid subscriptions?
No. beehiiv states it takes 0% of paid subscription and digital product revenue, with Stripe's fee of 2.9% + $0.30 per transaction still applying. Paid subscriptions start on Lite.
Related offers
- beehiiv Lite, billed yearly
- Kit, free to 10,000 subscribers
- GetResponse Marketer, 18% off on yearly billing
- Mailchimp, 15% off for verified nonprofits
Read next
- What email marketing actually costs at 1,000 subscribers
- Cheapest email marketing platform: 4 tools priced
- Mailchimp alternatives: beehiiv, Kit and Systeme.io, priced
- beehiiv vs Mailchimp pricing: subscribers, sends and limits
- beehiiv Promo Code 2026: Verified Offers & Eligibility
- Nonprofit software costs: free licences, paid gaps and a sample budget
Sources
- beehiiv pricing
- beehiiv Help, plan types and subscriber plan tier pricing
- beehiiv Help, how to change your plan type and plan tier
- beehiiv Help, am I eligible for a refund
- Kit pricing
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