beehiiv vs Kit: price by subscriber tier
What beehiiv and Kit cost from 1,000 to 100,000 subscribers, what each free plan allows, and what each takes from the money you make. From each vendor's pricing page, read October 5, 2026.
About this guide
Published by StackOnSale. Publisher: Emmanuel Grenier. Guide updated: 2026-10-05.
Research based on official vendor pages, not a hands-on review.
StackOnSale may earn a commission through disclosed affiliate links on the site. This does not decide which tool fits your needs.
Entry paid plans at 1,000 subscribers
Published prices before tax and payment processing. Both prices rise with your subscriber count; see the tables below.
Sources reviewed 2026-10-05. These are dated plan details, not a live checkout quote. Confirm current pricing and eligibility on the official pages.
Some vendor links on offer pages are disclosed affiliate links; this is not a paid ranking.
| Plan | Recorded price | Billing and limits | Before choosing |
|---|---|---|---|
| beehiiv Lite | $588/year | 1,000 subscribers, $49 a month billed yearly; $59 billed monthly | Paid subscriptions start on Lite. beehiiv takes 0%; Stripe charges 2.9% + $0.30. |
| Kit Creator | $390/year | 1,000 subscribers, billed yearly | Kit charges 3.5% + 30c per sale, card processing included, on every plan. |
The short answer
Kit's free plan goes to 10,000 subscribers. beehiiv's free plan stops at 2,500.
beehiiv now sells Free, Lite and Pro; the plans we compared in September are gone. Billed yearly, Kit Creator costs less than beehiiv Lite up to 25,000 subscribers, by $38 a year at 10,000 and at 25,000. From 50,000 subscribers, beehiiv Lite costs less. Billed monthly, the two cost the same at 10,000 and at 25,000.
On paid subscriptions, beehiiv takes 0% and Stripe charges 2.9% + $0.30. Kit charges 3.5% + 30c, card processing included. The gap is 0.6 points.
Kit's free plan lets you sell subscriptions and products. beehiiv's free plan does not.
Both pricing pages were read on October 5, 2026, by moving each subscriber slider. StackOnSale has not tested either platform. This page compares published prices, limits and fees only, not deliverability, editor quality or support.
Free plan limits
Kit's pricing page lists its free plan at $0 a month, free up to 10,000 subscribers. beehiiv Free is $0 up to 2,500 subscribers.
The two free plans allow different things. beehiiv Free includes unlimited email sends, templates, landing pages, the recommendation network and the API. Paid subscriptions, automations, A/B testing and polls start on Lite.
Kit's free plan lists "Unlimited landing pages & forms", "Unlimited email broadcasts", "Audience tagging & segmentation" and "Sell digital products & subscriptions". Kit's visual automations, email sequences, subject-line A/B tests and polls start on Creator.
Neither free plan includes automations. Kit's lets you charge money. beehiiv's does not.
Price by subscriber tier, billed yearly
Total for one year, by subscriber count. beehiiv shows a monthly price with yearly billing, so its yearly totals are 12 times that price, our arithmetic. Kit prints its yearly totals, which are 10 times its monthly price.
Above 25,000 the two sliders stop at different counts: we compare beehiiv at 50,000 with Kit's tier up to 55,000, and beehiiv at 100,000 with Kit's tier up to 105,000.
| Subscribers | beehiiv Lite | Kit Creator | beehiiv Pro | Kit Pro |
|---|---|---|---|---|
| 1,000 | $588 | $390 | $1,140 | $790 |
| 2,500 (Kit tier: up to 3,000) | $828 | $590 | $1,548 | $990 |
| 5,000 | $1,140 | $890 | $2,028 | $1,390 |
| 10,000 | $1,428 | $1,390 | $2,388 | $1,890 |
| 25,000 | $2,028 | $1,990 | $3,588 | $2,790 |
| 50,000 (Kit tier: up to 55,000) | $2,988 | $3,790 | $4,788 | $5,190 |
| 100,000 (Kit tier: up to 105,000) | $4,788 | $6,790 | $7,188 | $8,790 |
beehiiv: 12 times the monthly price shown with Yearly billing on beehiiv.com/pricing. Kit: yearly totals printed on kit.com/pricing. Both read October 5, 2026.
Price by subscriber tier, billed monthly
The same tiers at each vendor's monthly price.
| Subscribers | beehiiv Lite | Kit Creator | beehiiv Pro | Kit Pro |
|---|---|---|---|---|
| 1,000 | $59 | $39 | $109 | $79 |
| 2,500 (Kit tier: up to 3,000) | $79 | $59 | $149 | $99 |
| 5,000 | $109 | $89 | $199 | $139 |
| 10,000 | $139 | $139 | $239 | $189 |
| 25,000 | $199 | $199 | $349 | $279 |
Monthly prices on each vendor's pricing page, read October 5, 2026. Kit's monthly prices at 1,000 and 25,000 were read with monthly billing selected; at 3,000, 5,000 and 10,000 they are half the yearly saving Kit states, since its yearly total is 10 times the monthly price.
What each one takes from your revenue
beehiiv's FAQ: it takes 0% of paid subscription and digital product revenue, and you pay Stripe's standard processing fee of 2.9% + $0.30 per transaction. Paid subscriptions start on Lite.
Kit: "3.5% + 30c" on digital products and subscriptions, on every plan including Free, "inclusive of credit card processing fees, so Kit only takes 0.6% of the total fees." Kit also keeps 23.5% of Paid Recommendations earnings, on Creator and Pro.
The fee gap is 0.6% of what you sell: $60 on $10,000 of sales. Billed yearly, Kit Creator costs $198 less than beehiiv Lite at 1,000 subscribers and $38 less at 10,000. beehiiv's lower fee makes up for that above about $33,000 of yearly sales at 1,000 subscribers and about $6,300 at 10,000. That is our arithmetic on the published figures.
| Item | beehiiv | Kit |
|---|---|---|
| Free plan ceiling | 2,500 subscribers | 10,000 subscribers |
| Free plan: sell subscriptions and products | Not included; paid subscriptions start on Lite | "Sell digital products & subscriptions" |
| Free plan: automations | Not included; automations start on Lite | Visual automations and email sequences start on Creator |
| Free plan: A/B testing | Not included; starts on Lite | "A/B test subject lines" starts on Creator |
| Entry paid plan, 1,000 subscribers | Lite, $59 billed monthly, $49 a month billed yearly | Creator, $39 billed monthly, $390 billed yearly |
| Entry paid plan, 10,000 subscribers | Lite, $139 monthly, $119 a month billed yearly | Creator, $139 monthly, $1,390 billed yearly |
| Entry paid plan, 25,000 subscribers | Lite, $199 monthly, $169 a month billed yearly | Creator, $199 monthly, $1,990 billed yearly |
| Fee on paid subscriptions | 0%, plus Stripe 2.9% + $0.30 | "3.5% + 30c", card processing included |
| Paid Recommendations revenue share | Not stated on the pricing page | Kit retains 23.5%, Creator and Pro only |
Read on beehiiv.com/pricing and kit.com/pricing, October 5, 2026.
When Kit wins
You are under 10,000 subscribers and do not need automations. Kit is free there. At 5,000 subscribers the cheapest beehiiv plan you can use, Lite, bills $1,140 a year.
You want to charge before you pay. Kit's free plan sells subscriptions and products at 3.5% + 30c. On beehiiv, paid subscriptions start on Lite. At 5,000 subscribers, beehiiv's lower fee only makes up for Lite's $1,140 above about $190,000 of yearly sales (our arithmetic).
You need a paid plan and have up to 25,000 subscribers. Billed yearly, Kit Creator is $390 at 1,000, $890 at 5,000 and $1,390 at 10,000, against $588, $1,140 and $1,428 for beehiiv Lite.
When beehiiv wins
You have 50,000 subscribers or more. Billed yearly, beehiiv Lite is $2,988 at 50,000 and $4,788 at 100,000, against $3,790 and $6,790 for Kit Creator at its tiers up to 55,000 and 105,000.
Your paid subscription revenue is large. beehiiv's total fee is 0.6 points lower. Between 10,000 and 25,000 subscribers the yearly plans are $38 apart, so the fee gap decides it once you sell more than about $6,300 a year.
What we could not verify: whether either vendor's yearly price holds at renewal, beehiiv's prices between its slider positions, and any tax or overage charge not shown on the pricing pages.
Questions
Which free plan goes further?
Kit's: free up to 10,000 subscribers, and it lets you sell subscriptions. beehiiv Free stops at 2,500 and excludes paid subscriptions. Read October 5, 2026.
Does beehiiv take a cut of paid subscriptions?
No. beehiiv states it takes 0%, and Stripe charges 2.9% + $0.30 per transaction. Paid subscriptions are not available on beehiiv Free; they start on Lite.
What does Kit charge on money you make?
3.5% + 30c per sale on every plan, card processing included. Kit states its own share is 0.6%. Kit also keeps 23.5% of Paid Recommendations earnings on Creator and Pro.
What does beehiiv cost at 25,000 subscribers?
Lite: $199 billed monthly, or $169 a month billed yearly, $2,028 a year. Pro: $349 monthly, or $299 a month billed yearly. Read October 5, 2026 on beehiiv.com/pricing.
What does Kit cost at 25,000 subscribers?
Creator: $199 billed monthly, or $1,990 billed yearly. Pro: $279 monthly, or $2,790 yearly. Read on kit.com/pricing on October 5, 2026.
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